Chapter Three: External Analysis

3.1 SWOT Analysis:

This SWOT Analysis is based about Dyslexia Association Malaysia (DAM). This method is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or campaign initiated by the organization in a form of points.

Strength:

- DAM has a long successful history since 1995.

- Supported by Malaysian Government.

- A member of HATI organization in Kuala Lumpur.

- Got many branches all around Malaysia.

- Known for their seminars for teachers and parents.

- Known for their counseling and special classes for dyslexic children.

Weakness:

- As a community service they are not being well supported financially.

- A lot of people are not familiar with the term Dyslexia.

- A lot of people think that Dyslexia is an illness rather than it’s being a condition that could be treated with the proper way to deal with it.

- Schools and teachers who are un-aware of the Dyslexia as a condition that rather needs a special school and treatment.

Opportunities:

- Parents who are aware of Dyslexia and it’s symptoms can easily find out if any of their kids is a dyslexic and start acting toward it.

- Using parents with dyslexic kids to educate people around them (families, relatives, friends) and help spreading the knowledge.

- There are many famous people who are dyslexic, this could be used in our advantage to show people that a dyslexic person doesn’t mean he/she is a stupid.

- Campaigns around universities and colleges to educate the youth since they are the parents of the future kids. As educating them in advance of their parenting life could help them noticing any Dyslexia symptoms on their future kids and start treating it in an early age.

Threats:

- Un-educated environment around a dyslexic person, such as parents, teachers or friends in school. This could affect the dyslexic person into becoming even worst and hold back his steps towards recovering.

- A dyslexic person tend to be shy due to the environment surrounding him/her, therefore, no dyslexic person would say about themselves that he/she is a dyslexic knowing that people might treat him as a stupid person.

- Going to normal schools where the dyslexic child would be treated equally with non-dyslexic children, which it should not be.