Proposal Three (The Approved)

This is the third and last proposal for my FYP topic

Brand:

Dyslexia Awarness Campaign

Product Category:

Public Service Campaign

Information

- Research will be done with the help of Hils Learning.

- Hils Learning is an Australian schools located in Malaysia

No. 13-2 Jalan Solaris 4

Mont’Kiara

Kuala Lumpur 50480

Market situation

- Hils Learning is endorsed by the University of Nottingham Malaysia.

- Recognised as an AIT provider by The Georgiana Institute.

- Licensed and Certified by the Davis Dyslexia Association.

Issue and Problems

- A lot of people mistaken others with Dyslexia as mentally ill, while people with Dyslexia are normal people with learning disabilities in reading, writing, math.. etc

Ideas/Concepts

- To do a research and find out why people aren’t familiar with Dyslexia and how are they dealing with it.

- A TVC showing learning difficulty for people with Dyslexia could help explaining how do they see thing differently.

Citations/References:

- Hils Learning School in Mont’Kiara, Kuala Lumpur

- www.hilslearning.com

Mr. Fauzan's comment was it's an interesting topic and issue that most people are not aware of it. but He also asked to change the sponsor into a non-direct sponsor for the campaign.