Sunday, May 13, 2012

Proposal Three (The Approved)


This is the third and last proposal for my FYP topic



Brand:
Dyslexia Awarness Campaign

Product Category:
Public Service Campaign

Information
- Research will be done with the help of Hils Learning.
- Hils Learning is an Australian schools located in Malaysia
No. 13-2 Jalan Solaris 4
Mont’Kiara
Kuala Lumpur 50480

Market situation
- Hils Learning is endorsed by the University of Nottingham Malaysia.
- Recognised as an AIT provider by The Georgiana Institute.
- Licensed and Certified by the Davis Dyslexia Association.

Issue and Problems
- A lot of people mistaken others with Dyslexia as mentally ill, while people with Dyslexia are normal people with learning disabilities in reading, writing, math.. etc

Ideas/Concepts
- To do a research and find out why people aren’t familiar with Dyslexia and how are they dealing with it.
- A TVC showing learning difficulty for people with Dyslexia could help explaining how do they see thing differently.

Citations/References:
- Hils Learning School in Mont’Kiara, Kuala Lumpur
- www.hilslearning.com


Mr. Fauzan's comment was it's an interesting topic and issue that most people are not aware of it. but He also asked to change the sponsor into a non-direct sponsor for the campaign.

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