Proposal One

Starting by the first 3 proposals I have submitted to Mr. Fauzan, here is the First one:

Brand:

CARs International

Product Category: Automotive Service

Information

- A local brand of washing and waxing cars that usually located in Mall parking to serve you while you are shopping or hanging around the mall.

- Their waxing service is one of the best in Malaysia.

  

Issue and Problems

- A lot of people won’t try it for the first time for many different reasons. Maybe because of it’s price and not sure if they will get the services and result they are hoping to get.

- People need to trust their work and services.

- Sometimes it’s not easy to get to them around the parking floors due to the lake of information that people might have got.

Ideas/Concepts

- To show people the results and the shining cars.

- Offer people some great experience and improve their online advertising. Most people these days are related to the internet and it’s easily to get to the target audience through it.

Citations/References:

- CARs International in Sunway Pyramids, One Utama, KLCC Suria.

- http://www.carsbeauty.com/

Mr. Fauzan's comment was that it's not going to be easy to do the research and find the resources.